Hak‐Seon Kim

Papers

Total Citations

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About

Hak‐Seon Kim is a leading researcher in hospitality and food service technology, with a focus on understanding how emerging innovations reshape customer experiences. His work centers on the intersection of consumer behavior, service quality, and technology adoption, particularly in the context of autonomous delivery systems. Kim’s most cited paper, “The impact of customer perceived value on customer satisfaction and loyalty toward the food delivery robot service” (2023, 35 citations), provides foundational insights into how perceived value drives satisfaction and loyalty in the novel domain of food delivery robots. This study is among the first to systematically examine customer perceptions of autonomous delivery services, offering critical guidance for industry practitioners and academics navigating the rapid expansion of such technologies across the United States. By bridging gaps in the understanding of mobile food ordering and robotic service interactions, Kim’s work has significant implications for service design and marketing strategy. His research continues to shape conversations around technology acceptance and value creation in modern hospitality, making him a key voice in the evolution of automated food service.