H.A. Dimuthu Maduranga Arachchi
Papers
2
Total Citations
9
H-Index
2
About
H.A. Dimuthu Maduranga Arachchi is an emerging researcher whose work sits at the intersection of consumer behavior, retail technology, and human-robot interaction. His scholarship focuses on understanding how consumers perceive and engage with retail service robots (RSRs), a rapidly evolving area as automation increasingly shapes the modern shopping experience. Arachchi's most notable contributions examine the psychological and social dimensions of robot adoption in retail settings. His 2023 study on consumers' acceptance of retail service robots investigates how humanoid personality traits influence acceptance decisions, while also exploring the moderating role of robot-related anxiety — offering nuanced insights for retailers deploying automated service solutions. Complementing this, his parallel work on consumers' intention to use RSRs highlights the significance of rapport and social presence in driving consumer engagement, grounding findings in rigorous quantitative methodology. Together, these two studies have accumulated 9 citations, reflecting growing scholarly interest in his contributions to the field. Arachchi's research provides valuable theoretical and practical frameworks for businesses navigating the integration of service robots, making his work increasingly relevant to academics, retail strategists, and technology developers seeking to understand the human side of automation.
Research Focus
Key Achievements
Top Papers
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