Gameela Samarasinghe

Papers

Total Citations

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About

Gameela Samarasinghe is an emerging researcher whose work sits at the dynamic intersection of consumer behavior, retail technology, and human-robot interaction. Her scholarship focuses on understanding how consumers perceive and engage with retail service robots (RSRs), a field of growing significance as automation increasingly transforms the retail landscape. In her notable 2023 study on consumers' acceptance of RSRs, Samarasinghe investigates how humanoid personality traits influence consumer attitudes, while also examining the moderating role of robot-related anxiety — a nuanced contribution that bridges psychology and technology adoption theory. Complementing this work, her parallel study on consumers' intention to use RSRs explores how rapport and social presence shape consumer engagement, applying rigorous quantitative methodology to ground her theoretical arguments in empirical evidence. Together, these papers have garnered a combined nine citations within their first year of publication, signaling early but promising recognition within the academic community. Samarasinghe's research offers practical implications for retailers seeking to deploy robotic technologies effectively, providing a human-centered framework for designing robot interactions that feel natural and trustworthy. Her work positions her as a thoughtful voice in the rapidly evolving conversation around service automation and consumer experience.