Eun-Kyong Choi
Papers
2
Total Citations
55
H-Index
2
About
Dr. Eun-Kyong Choi is a leading researcher in hospitality technology and consumer behavior, with a focused expertise on the emerging field of autonomous service robots in the food service industry. Her work primarily investigates how customers perceive and interact with novel technologies like food delivery robots (FDRS), bridging the gap between technological innovation and consumer psychology. Dr. Choi’s major contributions include developing value-based models that explain the drivers of customer satisfaction and loyalty in robot-mediated service encounters. Her highly cited 2023 paper (35 citations) established a foundational framework linking customer perceived value to satisfaction and loyalty toward food delivery robots, while her 2025 study (20 citations) extended this work by examining behavioral intentions and word-of-mouth. These studies are pivotal for industry practitioners and academics alike, providing actionable insights for companies rapidly deploying autonomous delivery systems across the United States. Dr. Choi’s research not only advances theoretical understanding of technology acceptance but also offers practical guidance for enhancing customer experiences in an increasingly automated hospitality landscape.
Research Focus
Key Achievements
Top Papers
- 1
- 2