Chih‐Hsing Liu
Papers
1
Total Citations
20
H-Index
1
About
Chih-Hsing Liu is a leading scholar in hospitality and tourism management, whose research illuminates the intersection of technology, luxury service, and consumer psychology. His key contributions center on how service robots and artificial intelligence reshape guest experiences, particularly in high-end settings. In his highly influential work, "Robot anthropomorphism at luxury hotels: a dual-congruity mechanism with luxury and task under anxiety" (2024, 20 citations), Liu pioneers a novel theoretical framework by merging expectation-confirmation theory with dual-congruity theory. He demonstrates that for luxury hotels, the success of anthropomorphic robots hinges on a delicate balance: guests must perceive a congruence between the robot’s human-like traits and the hotel’s luxury brand, as well as with the specific task at hand—especially under conditions of anxiety. This research provides actionable insights for hoteliers navigating the adoption of AI, revealing that over-anthropomorphism can backfire if it disrupts luxury perceptions. Liu’s work is widely cited for its rigorous empirical approach and its timely relevance to an industry rapidly embracing automation, making him a pivotal voice in understanding how technology can enhance—rather than diminish—the essence of luxury hospitality.
Research Focus
Key Achievements
Top Papers
- 1