Varsha Jain
Papers
2
Total Citations
40
H-Index
2
About
Varsha Jain is a leading scholar at the intersection of consumer behavior and emerging technologies, with a particular focus on artificial intelligence, immersive technologies, and the metaverse. Her work critically examines how AI, virtual reality (VR), augmented reality (AR), extended reality (XR), and robotics are fundamentally reshaping consumer interactions, decision-making, and ethical boundaries in the digital age. In her highly cited 2025 paper, "Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics," she outlines ten key ideas that chart the future trajectory of the field, earning 28 citations shortly after publication. Her 2024 study on "Social media influencers and immersive technologies for dynamic consumer behavior" further explores the transformative role of digital influencers in driving consumer engagement through immersive platforms. With a growing body of work that bridges marketing theory and cutting-edge technology, Jain is recognized for providing both foundational frameworks and forward-looking insights that guide researchers and practitioners navigating the rapidly evolving landscape of consumer behavior in an AI-driven world.
Research Focus
Key Achievements
Top Papers
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- 2