George S. Spais
Papers
2
Total Citations
40
H-Index
2
About
George S. Spais is a leading voice at the intersection of consumer behavior and immersive technology, pioneering research on how artificial intelligence, virtual reality, and the metaverse are reshaping modern markets. His work critically examines the evolution of consumer decision-making in an era dominated by digital transformation, with a particular focus on the roles of social media influencers and emerging technologies like XR and robotics. His most cited paper, “Consumer Behavior’s Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics” (2025), has already garnered 28 citations, reflecting its timely impact on both academia and industry. In a subsequent influential study (2024), he explores how immersive technologies drive dynamic consumer engagement, highlighting the profound shifts in business operations and purchasing behavior over the past two decades. Spais’s contributions are distinguished by their forward-looking synthesis of ethical considerations and practical implications, offering a roadmap for researchers and practitioners navigating the rapidly evolving digital landscape. His work stands as a critical resource for understanding the future of consumer interaction in an increasingly immersive, AI-driven world.
Research Focus
Key Achievements
Top Papers
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