Sze Che Tan
Papers
1
Total Citations
4
H-Index
1
About
No biography available yet.
Research Focus
Advertising1 · 4 citations
Asset (computer security)1 · 4 citations
Business1 · 4 citations
Competition (biology)1 · 4 citations
Competitive advantage1 · 4 citations
Hospitality1 · 4 citations
Hospitality industry1 · 4 citations
Marketing1 · 4 citations
Marketing research1 · 4 citations
Service (business)1 · 4 citations
Social media1 · 4 citations
Tourism1 · 4 citations
Key Achievements
1
H-Index
1
Papers
4
Total Citations
4
Avg Citations/Paper
🏆 Most Cited Paper
Generating Competitiveness through Trending Marketing strategies, Case of Gen Z Consumers in the Restaurant industry
4 citations · 2023
📈 Most Prolific Year: 2023 (1 Papers)
🤝 Key Collaborators: 4
🏛 Institutions: Sunway University
Top Papers
- 1
Key Collaborators
Not generated yet