Rana Sobh

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About

Rana Sobh is a distinguished researcher whose work sits at the intersection of consumer behavior, technology adoption, and hospitality services. With a growing body of scholarship focused on service robot integration, Sobh has emerged as a meaningful voice in understanding how consumers psychologically and behaviorally respond to automated service technologies. Their most-cited work, "Consumers Acceptance of Service Robots in Hotels: A Meta-Analytic Review" (2024), has already garnered 23 citations, demonstrating rapid uptake within the hospitality and marketing research communities. This meta-analytic contribution synthesizes empirical evidence across multiple studies, providing scholars and industry practitioners with a rigorous foundation for understanding what drives hotel guests to embrace or resist robotic service encounters. Building on this momentum, Sobh's 2025 review "From TAM to AIDUA and Beyond" advances the theoretical conversation by tracing the conceptual evolution of technology acceptance frameworks within hospitality contexts, offering a comprehensive classification of service robots and critically evaluating models that predict customer intentions. Together, these contributions position Sobh as an important synthesizer of emerging knowledge, helping bridge theoretical frameworks with real-world implications for the rapidly evolving landscape of human-robot interaction in service industries.