Raden Agoeng Bhimasta

Papers

Total Citations

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About

Raden Agoeng Bhimasta investigates the intersection of technology adoption and human-robot interaction, with a particular focus on the hospitality industry. His most-cited work, “What causes the adoption failure of service robots?” (2019, 28 citations), critically examines the high-profile case of Henn-na Hotel in Japan—the world’s first robot hotel—which famously abandoned half of its robotic workforce. By dissecting this failure, Bhimasta identifies key barriers to service robot integration, including technological limitations, guest discomfort, and operational inefficiencies. This research offers actionable insights for businesses navigating the complex landscape of AI-powered service automation, emphasizing that successful adoption requires more than technological novelty. His work has become a reference point for scholars and practitioners seeking to understand why promising robotic innovations sometimes falter in real-world settings. Bhimasta’s contributions are particularly valuable for students and researchers exploring the human-centered challenges of deploying intelligent systems in service environments, reminding us that technology must align with genuine user needs and organizational realities to achieve lasting impact.