Maria Marek

Papers

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About

Dr. Maria Marek is a leading scholar at the intersection of service management and digital healthcare. Her research fundamentally rethinks how value is created in complex medical contexts, focusing on the pivotal concept of "value-in-use." Rather than viewing technology as a simple tool, Marek’s work demonstrates how digital health solutions must be co-created with clinicians and patients to unlock their full potential. Her most-cited paper, "Enabling value-in-use with digital healthcare technologies" (2022, 17 citations), masterfully bridges service logic and pragmatic constructivism to solve a critical industry problem: the communication gap between technology providers and public healthcare organizations. This work provides a practical framework for ensuring that innovations like telemedicine platforms and patient portals actually deliver meaningful outcomes. Marek’s contributions are particularly vital for students and practitioners navigating the messy reality of healthcare digitization. By showing that value is not embedded in a device but emerges through its use, she offers a roadmap for designing technologies that truly serve patients and providers. Her research is essential reading for anyone interested in service science, health informatics, or innovation management.