Hans De Steur

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About

Hans De Steur is a leading researcher at the intersection of agricultural innovation, food technology, and consumer behavior, with a particular focus on the socio-economic and ethical dimensions of emerging agri-food systems. His work critically examines how stakeholders—from farmers to consumers—adopt and perceive novel technologies aimed at enhancing sustainability and food security. Notably, his highly cited systematic review on farmers’ acceptance of robotics and unmanned aerial vehicles (UAVs) provides a foundational framework for understanding the barriers and drivers of Agriculture 4.0 adoption, synthesizing evidence to guide future technology deployment. With over 26 citations in just a short period, this paper underscores his influence in shaping discourse around precision agriculture. De Steur’s broader contributions span acceptance studies of genetically modified foods, nanotechnology, and novel protein sources, often employing meta-analytical and behavioral modeling approaches. His work is instrumental for students and researchers seeking to bridge technological potential with real-world uptake, making him a key voice in responsible innovation for sustainable food systems.