Aspasia Simillidou
Papers
1
Total Citations
187
H-Index
1
About
Dr. Aspasia Simillidou is a leading scholar in tourism and hospitality management, with a primary focus on the intersection of technology, consumer behavior, and service innovation. Her most influential work investigates tourists’ perceptions of anthropomorphic robots in tourism and hospitality, a study published in 2020 that has garnered 187 citations. This research, conducted amid the COVID-19 pandemic, critically examines the deployment of human-like service robots during quarantine, addressing the ongoing debate about automation in the industry. Dr. Simillidou’s contributions extend to understanding how travelers perceive and accept robotic interactions, offering vital insights for post-pandemic service design. Her work is widely cited by academics and practitioners alike, reflecting its timely relevance and practical impact. Beyond this flagship study, she has explored themes of service quality, customer satisfaction, and technological adoption in tourism contexts. Dr. Simillidou’s research not only advances theoretical frameworks but also provides actionable guidance for hospitality operators navigating the digital transformation. Her scholarship continues to shape discussions on the future of human-robot interaction in service environments, making her a key voice in contemporary tourism research.
Research Focus
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Top Papers
- 1