Max Robotics — Global Service Robot Directory + US Certification

About

Andrew Craig is a prominent researcher whose work has significantly shaped our understanding of Robotic Process Automation (RPA) and its transformative potential across global business services. Operating primarily out of the London School of Economics' Outsourcing Unit, Craig has been at the forefront of documenting how organizations adopt, implement, and benefit from automation technologies in back-office and shared service environments. His most influential contributions include landmark case studies examining RPA deployment at major corporations such as Telefónica O2, Xchanging, and Royal DSM, collectively accumulating over 470 citations. His 2017 work on RPA as a "Strategic Transformation Lever for Global Business Services" (163 citations) is particularly notable for its executive-focused framing of automation dilemmas, while his 2015 foundational piece on "The IT Function and Robotic Process Automation" (127 citations) helped establish the academic vocabulary for this emerging field. Craig's research consistently demonstrates how RPA delivers measurable returns on investment, improved process accuracy, and operational efficiency across industries including energy, finance, and human resources. More recently, Craig has expanded his interests into robotics engineering, publishing work on novel parallel robot design, reflecting a broadening curiosity about automation both as a business phenomenon and a technical discipline.