Allard C.R. van Riel
Papers
1
Total Citations
83
H-Index
1
About
Allard C.R. van Riel is a leading scholar in service innovation, customer experience, and value co-creation, with a particular focus on the hospitality sector. His work bridges marketing, service management, and sustainability, emphasizing how organizations can generate enduring value for both customers and society. His highly cited 2022 paper, "Toward Holistic Experience-Oriented Service Innovation," with 83 citations, argues that hospitality innovation must be rooted in grassroots societal dynamics and driven by digitalization to co-create sustainable, experience-centric value. Van Riel’s research has significantly shaped how firms approach service design, moving beyond transactional models to embrace holistic, stakeholder-inclusive strategies. His contributions are widely recognized for advancing theoretical frameworks that link service innovation with real-world impact, influencing both academic discourse and industry practice. With a career dedicated to understanding how digital transformation and customer-centricity can drive sustainable growth, van Riel remains a pivotal voice in contemporary service research.
Research Focus
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Top Papers
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