Services marketing
Related papers: 10
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Top Cited Papers
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Robotic involvement in the service encounter: a value-centric experience framework and empirical validation
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Understanding retail exclusion and promoting an inclusive customer experience at transforming service encounters
Fang‐Chi Lu, Jayati Sinha
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Adoption of personal service robots in India
Jaydeep Mukherjee
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Consumer resistance to service robots: a stressor-based perspective on engagement and wellbeing
Jimmy Wong, Amy Wong
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Critical examination of academic marketing and service research’s philosophical foundation
Bård Tronvoll, Bo Edvardsson
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Consumer response to failure by service robots: the role of anticipatory guilt
Lifang Shu, Yueyan Wu, Kui Wang, Sirui Li
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Customer Acceptance of Service Robots: Marketing Outcomes and Service Complexity
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Skip the AI-BOTs: let’s have real conversations in human-centric services
Omkar Dastane, Eugene Cheng‐Xi Aw, Wen-Hwa Shyu, Garry Wei‐Han Tan
Citations: 2 • 2025