Services marketing
相关论文数: 10
顶级研究者
最高引用论文
Services Marketing: People, Technology, Strategy
Jochen Wirtz, Christopher Lovelock
引用数: 1035 • 1984
Effects of COVID-19 on hotel marketing and management: a perspective article
Yangyang Jiang, Jun Wen
引用数: 836 • 2020
Robotic involvement in the service encounter: a value-centric experience framework and empirical validation
Laurie Wu, Alei Fan, Yang Yang, Zeya He
引用数: 80 • 2021
Understanding retail exclusion and promoting an inclusive customer experience at transforming service encounters
Fang‐Chi Lu, Jayati Sinha
引用数: 16 • 2023
Adoption of personal service robots in India
Jaydeep Mukherjee
引用数: 8 • 2022
Consumer resistance to service robots: a stressor-based perspective on engagement and wellbeing
Jimmy Wong, Amy Wong
引用数: 7 • 2024
Critical examination of academic marketing and service research’s philosophical foundation
Bård Tronvoll, Bo Edvardsson
引用数: 6 • 2023
Consumer response to failure by service robots: the role of anticipatory guilt
Lifang Shu, Yueyan Wu, Kui Wang, Sirui Li
引用数: 2 • 2025
Customer Acceptance of Service Robots: Marketing Outcomes and Service Complexity
Felipe Facco Mendes Ferreira, Priscila Pasti Barbosa, Larissa Cayla Cesário, Fabiane Letícia Lizarelli, Glauco Henrique de Sousa Mendes
引用数: 2 • 2025
Skip the AI-BOTs: let’s have real conversations in human-centric services
Omkar Dastane, Eugene Cheng‐Xi Aw, Wen-Hwa Shyu, Garry Wei‐Han Tan
引用数: 2 • 2025