Aamir Rashid

York College, City University of New York

Papers

Total Citations

H-Index

About

Aamir Rashid is an emerging researcher whose work sits at the intersection of artificial intelligence, robotics, and consumer behavior, with a particular focus on how individuals perceive and adopt service robots across various sectors. His scholarship addresses a critical gap in the literature: despite rapid advances in AI and machine learning that have made robotic service delivery increasingly viable, consumer acceptance of these technologies remains incomplete and poorly understood. In his highly cited 2024 study, Rashid developed an integrated theoretical model to decode customer perceptions toward robot service, drawing on empirical evidence from the service sector and accumulating 19 citations within its first year — a strong indicator of its relevance to a fast-moving field. Building on this foundation, his 2025 follow-up work expands the lens globally, synthesizing three established theoretical frameworks to predict individual behavioral intentions toward service robot adoption. Collectively, Rashid's research equips businesses, policymakers, and technologists with actionable insights into the psychological and behavioral drivers shaping the future of AI-powered service delivery. For students and researchers exploring human-robot interaction or technology adoption, his work offers rigorous, empirically grounded perspectives on one of the defining challenges of the digital service economy.