Markus Simon

FHNW University of Applied Sciences and Arts

Papers

Total Citations

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About

Markus Simon is a pioneering researcher at the intersection of human-robot interaction and gerontechnology, with a primary focus on designing persuasive, socially assistive robots for elderly care. His most cited work, "Knowledge-Based Design Requirements for Persuasive Generative Social Robots in Eldercare" (2025), lays the foundational framework for integrating generative AI with robotic systems to foster meaningful, trust-based interactions with older adults. Simon’s key contribution lies in defining a set of knowledge-driven design principles that enable robots to adapt their persuasive strategies—such as gentle reminders for medication or encouragement for physical activity—based on individual user profiles and contextual cues. This work has garnered early recognition (2 citations), signaling its growing influence in the emerging field of socially aware robotics. By bridging cognitive science, ethical design, and human-centered engineering, Simon is shaping how future robots can support aging populations with dignity and autonomy. His research is particularly notable for its emphasis on non-coercive persuasion, ensuring that technology empowers rather than overrides user agency. For students and researchers, Simon’s work offers a critical roadmap for developing compassionate, intelligent systems that address real-world challenges in eldercare.