Papers
44
Total Citations
1,632
H-Index
20
About
Jaap Ham is a leading researcher in human-robot interaction, persuasive technology, and social robotics, whose work has fundamentally shaped our understanding of how robots can influence human behavior. Based at Eindhoven University of Technology, Ham has dedicated his career to exploring the mechanisms by which robotic agents persuade, engage, and affect people across diverse contexts. Ham's most significant contributions center on persuasive robotics — examining how robots can be designed to promote behavior change, particularly in domains like energy conservation. His early work demonstrated that social feedback from robotic agents meaningfully influences energy-saving behaviors, while later studies established that combining persuasive strategies, such as gazing and gesture, amplifies a robot's persuasive power. His development of the Persuasive Robots Acceptance Model (PRAM) provided the field with a robust theoretical framework for understanding adoption of persuasive robots. Ham has also made important methodological contributions, including rigorous approaches to measuring anthropomorphism using the Rasch model. His research spans cross-cultural dimensions of human-robot interaction and investigates psychological reactance — the resistance people feel when robots attempt persuasion. With flagship papers accumulating over 100 citations each and a total body of work exceeding 1,000 citations, Ham stands as a foundational voice in responsible, effective social robotics design.
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