IpKin Anthony Wong

About

IpKin Anthony Wong is a leading scholar in hospitality technology, whose work explores the intersection of smart service, robotics, and consumer behavior. His research is pivotal in understanding how customers interact with robots in dining and hotel settings, addressing both the opportunities and resistances posed by automation. Wong’s most cited paper, “The perils of hotel technology: The robot usage resistance model” (2022, 166 citations), identifies key barriers to robot adoption, while “Smart dining, smart restaurant, and smart service quality (SSQ)” (2022, 100 citations) establishes a framework for evaluating service quality in tech-enabled restaurants. His studies on robotic companionship for solo diners and the behavioral immune response to COVID-19 through robots (63 citations) reveal nuanced psychological and social dynamics. Wong’s recent work on multi-interactions and embodied cognition further advances the field, demonstrating how bodily feelings and social support shape voluntary performance in smart restaurants. With a growing citation impact and a portfolio that blends experimental methods with practical implications, Wong is shaping the future of service automation in hospitality.

Research Focus

Key Achievements

Top Papers

1. 1
   The perils of hotel technology: The robot usage resistance model

   166 citations · 2022
2. 2
   Smart dining, smart restaurant, and smart service quality (SSQ)

   100 citations · 2022
3. 3
   Are we behaviorally immune to COVID-19 through robots?

   63 citations · 2021
4. 4
   Robotic companionship for solo diners: the role of robotic service type, need to belong and restaurant type

   15 citations · 2024
5. 5
   Understanding customer multi-interactions, trust, social support and voluntary performance in smart restaurants

   11 citations · 2024
6. 6
   Bodily feelings as information: the embodied cognition perspective on robotic services

   7 citations · 2025

Key Collaborators

Contact & Links