RPA Based Digital Marketing Robot

Abstract

In the modern era of advertising, the role of marketing has increased exponentially. The marketing strategies of big brands nowadays highly rely on digital media. A new method of marketing known as digital marketing has evolved more than the rest of the marketing strategies. Digital marketing has now become the need of the hour for various brands and e-commerce platform. The proposed system will help such brands to reach out to the end user more efficiently and frequently. The proposed system is based on the implementation of Robotic Process Automation (RPA) which is a method used for deployment of software-based robots that mimic the functionalities of human operating a machine.