I-MALL An Effective Framework for Personalized Visits. Improving the Customer Experience in Stores

Abstract

In this paper we present I-MALL, an ICT hardware and software infrastructure that enables the management of services related to places such as shopping malls, showrooms, and conferences held in dedicated facilities. I-MALL offers a network of services that perform customer behavior analysis through computer vision and provide personalized recommendations made available on digital signage terminals. The user can also interact with a social robot. Recommendations are inferred on the basis of the profile of interests computed by the system analysing the history of the customer visit and his/her behavior including information from his/her appearance, the route taken inside the facility, as well as his/her mood and gaze.