Corporate branding
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最高引用论文
Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions
Nancy V. Wünderlich, Markus Blut, Christian Brock
引用数: 18 • 2024
相关论文数: 1
Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions
Nancy V. Wünderlich, Markus Blut, Christian Brock
引用数: 18 • 2024