Equity theory

Retail Branding and Customer Loyalty: an overview

Dhruv Grewal, Michael Lévy, Donald R. Lehmann

Citations: 188 • 2004

Customer experience quality with social robots: Does trust matter?

Sanjit Kumar Roy, Gaganpreet Singh, Saalem Sadeque, Richard Gruner

Citations: 45 • 2023

Equity, Equality, and Need: Digital Twin Approach for Fairness-Aware Task Assignment of Heterogeneous Crowdsourced Logistics

Hargyo Tri Nugroho I., Rami Bahsoon

Citations: 11 • 2023