Zhiyang Xia

Papers

Total Citations

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About

Zhiyang Xia is an emerging scholar whose research lies at the intersection of technology adoption, consumer behavior, and logistics innovation. His work primarily explores how individuals interact with autonomous systems in service delivery contexts, with a particular focus on last-mile logistics. Xia’s most-cited paper, “Consumer acceptance of the autonomous robot in last-mile delivery” (2024), has already garnered 39 citations—a strong indicator of its timely relevance. In this study, he integrates resource-matching, perceived risk, and value theories to build a comprehensive framework explaining why consumers embrace or resist autonomous delivery robots. This theoretical synthesis is a key contribution, offering a nuanced understanding that moves beyond simple technology acceptance models. By bridging perceived risk with perceived value, Xia provides actionable insights for companies deploying autonomous fleets. His work is especially notable for its practical implications in an era where e-commerce and automation are rapidly reshaping urban logistics. As a researcher, Xia demonstrates a keen ability to combine rigorous theoretical grounding with real-world applicability, making his findings valuable for both academics and industry practitioners. His growing citation count suggests his research is already influencing discussions on human-robot interaction in commercial settings.