Yee Ming Lee
Papers
1
Total Citations
9
H-Index
1
About
Dr. Yee Ming Lee is a leading scholar at the intersection of sustainable management and technological innovation, with a primary focus on the tourism and hospitality sectors. Her research critically examines how emerging technologies—specifically Smart Technologies, Artificial Intelligence, Robotics, and Algorithms (STARA)—can be strategically leveraged to foster environmental sustainability and competitive advantage. In her highly influential 2025 work, "Leader STARA competence and green competitiveness in tourism and hotel enterprises," Dr. Lee introduced the novel concept of Leader STARA Competence (LSC), demonstrating how managerial proficiency in these technologies drives green competitiveness by enhancing employee green creativity and human capital. This foundational paper, already garnering 9 citations in its first year, underscores her ability to shape discourse at the nexus of digital transformation and ecological responsibility. Dr. Lee’s contributions are pivotal for practitioners and researchers alike, offering actionable frameworks for integrating AI and robotics into sustainability strategies. Her work is essential reading for anyone seeking to understand how leadership in the digital age can catalyze a greener, more resilient future for the global tourism industry.
Research Focus
Key Achievements
Top Papers
- 1