Bassam Samir Al‐Romeedy

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About

Dr. Bassam Samir Al‐Romeedy is a leading voice in sustainable tourism and hospitality management, with his most-cited work, "Leader STARA competence and green competitiveness in tourism and hotel enterprises" (2025, 9 citations), pioneering the intersection of emerging technologies and environmental strategy. His research focuses on how leadership competencies in Smart Technologies, Artificial Intelligence, Robotics, and Algorithms (STARA) can drive green competitiveness, revealing that such competence fosters employee green creativity and strengthens human capital. By demonstrating that technological savvy is not at odds with sustainability but rather a catalyst for it, Dr. Al‐Romeedy provides actionable frameworks for hotel and tourism enterprises seeking a competitive edge through eco-innovation. His work challenges traditional dichotomies, showing that digital transformation and environmental stewardship can be mutually reinforcing. This contribution is particularly vital as the industry grapples with both technological disruption and pressing climate goals. Dr. Al‐Romeedy’s insights are shaping how leaders cultivate green creativity in their teams, offering a roadmap for organizations to thrive sustainably in an increasingly automated world.