Harnessing STARA for enhancing green performance of hospitality industry: green HRM, employees commitment as mediators and psychological climate as moderator

Abstract

Purpose This study investigates the impact of smart technology, artificial intelligence, robotics and algorithms (STARA) on green performance (GP) in hospitality organisations, the mediating role of green human resource management (GHRM), employees’ green commitment (EGC), and the moderating role of green psychological climate (GPC) in the hospitality industry landscape of Malaysia. Design/methodology/approach The study uses a quantitative survey-based, cross-sectional approach. PLS-SEM has been applied to analyse the direct and indirect relationships. Using the non-probability sampling method, a purposive sampling technique was used to collect 240 data points from top- and mid-level managers of five-star hotels in Malaysia. Findings This study identified that STARA positively influences green HRM and EGC, impacting green performance. However, STARA does not positively impact GP. Moreover, the study identified a significant mediation effect of EGC and GHRM practices between STARA and GP and a moderation effect of GPC between green HRM and EGC. Practical implications The study can provide valuable insights for the government and policymakers to update their policies for sustainable development using high-end technologies. It will also help the relevant stakeholders and think tanks assess the current status and commitment to several sustainable goals. Originality/value By integrating the dynamic capability theory (DCT) and the social cognitive theory (SCT), this study proposed a new framework incorporating STARA capabilities with GHRM, GPC and EGC, which is novel in the body of understanding. It provides novel moderated-mediation evidence and bolsters existing insights.