Xun Deng

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About

Xun Deng is a rising scholar in consumer psychology and human-technology interaction, whose work explores how psychological mindsets shape consumer responses to emerging technologies. In her highly influential 2023 paper, "Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots," Deng investigates the nuanced effects of anthropomorphism in AI service robots—showing that consumers’ implicit mindsets (e.g., whether they view AI as partners or opponents) critically determine whether human-like features enhance or undermine service experiences. This paper has already garnered 70 citations, signaling its rapid impact on marketing and human-robot interaction research. Deng’s work bridges social cognition and AI adoption, offering practical insights for designing consumer-facing robots that align with users’ psychological frameworks. Her contributions are particularly timely as service industries increasingly deploy anthropomorphic AI. With a clear focus on the cognitive and emotional mechanisms behind technology acceptance, Xun Deng is establishing herself as a key voice in understanding how people relate to intelligent machines in everyday life.