Ting Yu

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About

Ting Yu is a leading scholar in service marketing and artificial intelligence, whose work explores the critical intersection of stakeholder engagement and emerging technologies. Her research focuses on how customers interact with AI-powered service agents, particularly embodied conversational agents, and the psychological barriers—such as skepticism and trust—that shape these encounters. Yu’s most-cited paper, "Stakeholder engagement with AI service interactions" (2025, 7 citations), provides foundational insights into how firms can design AI systems that foster co-creation and meaningful customer relationships. Beyond this, her contributions extend to understanding the ethical and practical dimensions of AI in service contexts, influencing both academic theory and industry practice. Yu’s work is notable for its forward-looking perspective, addressing the challenges of integrating AI into human-centered service ecosystems. With a growing citation impact and a reputation for bridging marketing, technology, and stakeholder theory, Ting Yu is a vital voice for researchers and practitioners navigating the future of AI-driven services.