Sima Rahimizhian

Papers

Total Citations

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About

Dr. Sima Rahimizhian is a pioneering researcher at the intersection of service robotics, tourism, and consumer behavior. Her work focuses on how emerging technologies—particularly service robots—reshape customer experiences in hospitality and travel contexts. Her most-cited paper, "A magical cruise journey: service robots for entertainment on board" (2025), introduces a novel framework examining how perceived enjoyment of robotic services drives disconfirmation and satisfaction among cruise passengers. This study, already garnering citations, highlights her ability to bridge theoretical models with practical industry insights, offering cruise operators evidence-based strategies for integrating entertainment robots to enhance guest delight. Dr. Rahimizhian’s contributions are significant for advancing understanding of human-robot interaction in experiential settings, where emotional engagement is paramount. Her work underscores the transformative potential of automation in tourism, moving beyond efficiency to create "magical" journeys. As a rising voice in service technology research, she is shaping how scholars and practitioners alike envision the future of automated hospitality.