Mohammad Nurul Alam

Papers

Total Citations

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About

Dr. Mohammad Nurul Alam is a pioneering researcher at the intersection of service robotics and experiential tourism, with a particular focus on how automated systems enhance customer satisfaction in leisure environments. His most-cited work, "A magical cruise journey: service robots for entertainment on board" (2025), investigates the critical role of perceived enjoyment in shaping passenger disconfirmation—the gap between expectations and actual experience. By demonstrating that cruisers’ delight with robotic services directly influences their overall satisfaction, Dr. Alam provides actionable insights for the hospitality and travel industries seeking to integrate cutting-edge technology. Though his research is still emerging, with this paper already garnering initial citations, his work signals a growing scholarly interest in human-robot interaction within tourism contexts. Dr. Alam’s contributions bridge engineering, psychology, and service management, offering a framework for designing robotic entertainment that feels magical rather than mechanical. His findings are particularly valuable for cruise operators, theme parks, and hospitality innovators aiming to leverage automation without sacrificing the human touch. As service robotics continues to expand, Dr. Alam’s research positions him as a key voice in understanding how enjoyment and novelty shape consumer responses to automated experiences.