Semila Fernandes

Papers

Total Citations

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About

Dr. Semila Fernandes is a leading researcher at the intersection of human resource management and emerging technologies, with a primary focus on the strategic adoption of automation in recruitment and talent acquisition. Her most-cited work, "Automation in Recruitment: A New Frontier" (2018, 63 citations), critically examines the pivotal dilemma organizations face when deciding whether to integrate automated systems into their HR processes. This seminal case study explores the tension between improving operational efficiency through technology and preserving the human judgment essential for hiring decisions. Dr. Fernandes’s contributions provide a nuanced framework for understanding how automation can support—rather than replace—recruitment functions, offering practical guidance for balancing innovation with ethical workforce management. Her research has become a cornerstone for scholars and practitioners navigating the digital transformation of HR, influencing debates on the future of work. By dissecting real-world organizational challenges, Dr. Fernandes has established herself as a key voice in shaping responsible, technology-driven human resource strategies.