Sara Quach

Papers

Total Citations

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About

Dr. Sara Quach is a leading voice in the rapidly evolving field of AI-driven marketing and service technology. Her research primarily explores how artificial intelligence reshapes market intelligence, customer insights, and consumer behavior. Dr. Quach’s major contributions include pioneering the integration of psychological frameworks, such as Time Perspective Theory, with the Technology Acceptance Model to explain how individuals’ temporal orientations—whether they focus on the past, present, or future—influence their willingness to adopt AI service robots across different settings. This work provides critical insights for designing AI that resonates with diverse consumer mindsets. Her highly cited chapter on AI-based market intelligence (22 citations) offers a foundational overview of real-world applications, establishing her as a key synthesizer of theory and practice. With a growing citation footprint, Dr. Quach’s research is shaping how businesses leverage AI for customer engagement while addressing the nuanced human factors that drive technology acceptance. Her work is essential reading for scholars and practitioners navigating the intersection of AI, psychology, and service innovation.