Nirma Sadamali Jayawardena

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About

Dr. Nirma Sadamali Jayawardena is a leading voice at the intersection of artificial intelligence and strategic marketing, with a focused expertise in AI-driven market intelligence and customer insights. Her most cited work, the 2022 chapter "Artificial intelligence (AI)-based market intelligence and customer insights," has garnered 22 citations, establishing a foundational framework for understanding how AI applications transform the collection and analysis of consumer data. Dr. Jayawardena’s major contribution lies in bridging the gap between sophisticated AI technologies and practical business strategy, demonstrating how real-world AI tools can decode complex market signals to deliver actionable customer understanding. By highlighting concrete applications, she empowers marketers and researchers to move beyond theoretical potential toward tangible implementation. Her research is particularly impactful for students and practitioners seeking to navigate the rapidly evolving landscape of data-driven decision-making. Through her clear, application-oriented approach, Dr. Jayawardena is shaping how organizations leverage artificial intelligence to gain a competitive edge in understanding and anticipating customer needs.