Nina Veflen Olsen

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About

Dr. Nina Veflen Olsen is a leading researcher at the intersection of consumer behavior, food safety, and healthy aging. Her work primarily explores how individuals perceive and respond to food-related risks, as well as the role of technology in supporting the growing demographic of healthy older consumers. A key contribution is her forward-looking research on how service firms can leverage smart technologies—such as intelligent automation—to better serve the “healthy aging” segment, a perspective that redefines aging as an opportunity rather than a challenge. With over 15 citations on this emerging topic alone, her insights are shaping both academic discourse and practical service design. Dr. Olsen is also widely recognized for her influential studies on food risk communication and trust, which have informed public health strategies across Europe. Her interdisciplinary approach, blending psychology, marketing, and gerontology, makes her work essential reading for students and researchers interested in the future of consumer services in an aging society.