Ming‐Hui Huang

Papers

Total Citations

1,014

H-Index

About

Ming-Hui Huang is a pioneering scholar whose research lies at the intersection of artificial intelligence, service marketing, and customer engagement. Her most influential work, the 2020 paper “Engaged to a Robot? The Role of AI in Service,” has garnered over 1,000 citations and provides a groundbreaking strategic framework for deploying AI to enhance customer relationships. In this seminal piece, Huang offers clear guidelines for selecting the right type of AI based on the nature of the service task, the service offering, and the overall service strategy—fundamentally reshaping how businesses think about human-robot interaction in service contexts. Beyond this landmark contribution, her research consistently explores how emerging technologies can be leveraged to create meaningful customer experiences and drive service innovation. Huang’s work is widely cited across marketing, information systems, and human-computer interaction fields, reflecting its interdisciplinary impact. Her ability to bridge theoretical rigor with practical, actionable insights makes her a leading voice in understanding the future of AI-powered services, and her scholarship continues to guide both academics and practitioners navigating the evolving landscape of intelligent service systems.