Michele Roccato

University of Turin

Papers

1

Total Citations

332

H-Index

1

About

Michele Roccato is a prominent social and environmental psychologist whose research bridges the gap between individual behavior and large-scale societal challenges. His key contributions lie in understanding the psychosocial drivers of pro-environmental and technological adoption behaviors, with a particular focus on the agricultural sector. Roccato’s most-cited work, a 2020 study on Italian farmers’ intentions to adopt technological innovations, has garnered over 330 citations, establishing a foundational framework for analyzing how information sources, perceived usefulness, and ease of use shape decision-making in rural contexts. Beyond this, his research explores the dynamics of social capital, risk perception, and community resilience, often employing advanced quantitative methods to untangle complex human-environment interactions. Roccato’s work is notable for its practical implications, informing policy interventions aimed at fostering sustainable agricultural practices and technological uptake. With a career marked by high-impact publications and a keen ability to translate psychological theory into actionable insights, he remains a leading voice in applied social psychology, inspiring students and researchers to examine how individual attitudes and social structures collectively address pressing global issues.

Research Focus

Key Achievements

1
H-Index
1
Papers
332
Total Citations
332
Avg Citations/Paper
🏆 Most Cited Paper
Drivers of farmers’ intention to adopt technological innovations in Italy: The role of information sources, perceived usefulness, and perceived ease of use
332 citations · 2020
📈 Most Prolific Year: 2020 (1 Papers)
🤝 Key Collaborators: 3
🏛 Institutions: University of Turin

Top Papers

  1. 1

Key Collaborators

Contact & Links

Available for collaboration
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