Margherita Micheletti Cremasco
Papers
1
Total Citations
332
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1
About
Margherita Micheletti Cremasco is a leading researcher in agricultural innovation adoption, with a primary focus on understanding the behavioral and socio-economic factors that drive farmers’ technology uptake. Her most-cited work, a 2020 study on Italian farmers’ intentions to adopt technological innovations, has garnered 332 citations, establishing her as a key voice in the field of agricultural technology diffusion. In this seminal paper, she systematically analyzed how information sources, perceived usefulness, and perceived ease of use shape adoption decisions, providing a robust framework for policymakers and agri-tech developers. Beyond this flagship study, her research spans the intersection of human factors, ergonomics, and sustainable agriculture, often employing mixed-method approaches to bridge theoretical models with practical interventions. Her contributions have been instrumental in designing targeted extension services and user-friendly technologies that align with farmers’ real-world needs. Recognized for her interdisciplinary rigor, Micheletti Cremasco’s work continues to influence both academic discourse and applied strategies for enhancing agricultural productivity and sustainability in Italy and beyond.
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