Marcelo Gattermann Perin

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About

Marcelo Gattermann Perin is a leading scholar in marketing and technology adoption, with a primary focus on service robots, consumer behavior, and innovation management. His work bridges the gap between emerging technologies and human interaction, particularly in the hospitality and tourism industry. Perin's most-cited paper, "Acceptance of service robots: a meta-analysis in the hospitality and tourism industry" (2023, 79 citations), synthesizes decades of research to identify critical factors that drive or hinder robot acceptance, offering actionable insights for practitioners and academics. This meta-analysis is widely regarded as a seminal contribution, providing a robust framework for understanding user attitudes toward automation in service contexts. Beyond this, his research explores the dynamics of customer loyalty, brand relationships, and digital transformation, consistently earning recognition for its practical relevance and theoretical depth. With a career marked by high-impact publications and a commitment to advancing knowledge in service technology, Perin has become a trusted voice in shaping how industries integrate AI and robotics. His work not only informs strategic decision-making but also inspires future research on human-robot interaction in commercial settings.