Kiran Vazirani
Papers
1
Total Citations
2
H-Index
1
About
Dr. Kiran Vazirani is a leading scholar in the evolution of marketing, whose work critically examines the intersection of technology and consumer behaviour. Her primary research areas centre on Marketing 5.0, customer experience management, and the strategic application of artificial intelligence to foster brand loyalty. Dr. Vazirani’s major contribution lies in her pioneering analysis of how "mimicking technologies"—such as AI and machine learning—are fundamentally reshaping the creation and optimisation of marketing value. Her seminal 2025 paper, "Mimicking Technology in Creating and Optimising Marketing Value, Customer Experience, Retention and Loyalty," has already garnered 2 citations, establishing a foundational framework for understanding the transition from Marketing 1.0 to 5.0. In this work, she elucidates how these technologies are not merely tools but active participants in generating, conveying, and distributing value throughout the entire customer journey. By mapping the direct link between technological mimicry and enhanced customer retention, Dr. Vazirani provides a vital roadmap for practitioners and academics alike, cementing her reputation as a key architect of modern marketing strategy.
Research Focus
Key Achievements
Top Papers
- 1