Relationship marketing
Related papers: 14
Top Researchers
Evangelos Moustakas
Institution: —
Nishtha Lamba
Institution: —
Dina Kamal Mahmoud
Institution: —
Antonio Batista da Silva Oliveira
Institution: —
Paula Chimenti
Institution: —
Marianny Jessica de Brito Silva
Institution: —
Lorena de Oliveira Ramos Delfino
Institution: —
Kaetana Alves Cerqueira
Institution: —
Patrícia de Oliveira Campos
Institution: —
Fernanda Muniz
Institution: —
Top Cited Papers
Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers
Evangelos Moustakas, Nishtha Lamba, Dina Kamal Mahmoud
Citations: 230 • 2020
"Humanized Robots": A Proposition of Categories to Understand Virtual Influencers
Antonio Batista da Silva Oliveira, Paula Chimenti
Citations: 160 • 2021
Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram
Marianny Jessica de Brito Silva, Lorena de Oliveira Ramos Delfino, Kaetana Alves Cerqueira, Patrícia de Oliveira Campos
Citations: 134 • 2022
Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust
Fernanda Muniz, Kristin Stewart, Lívia de Castro Magalhães
Citations: 85 • 2023
TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION
O. C. Ferrell, Linda Ferrell
Citations: 76 • 2020
Source Credibility and Emotions generated by Robot and Human Influencers: The perception of luxury brand representatives
Patricia Baudier, Elodie de Boissieu, Marie-Hélène Duchemin
Citations: 65 • 2022
Artificial intelligence in marketing research and future research directions: Science mapping and research clustering using bibliometric analysis
Jyoti Thakur, Bijay Prasad Kushwaha
Citations: 64 • 2023
Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media
Li Xie-Carson, Pierre Benckendorff, Karen Hughes
Citations: 61 • 2023
Robot or Human? The Marketing Phenomenon of Virtual Influencers : A Case Study About Virtual Influencers’ Parasocial Interaction on Instagram
Victoria Molin, Sofia Nordgren
Citations: 17 • 2019
On the Potentials of Artificial Intelligence in Marketing – The Case of Robotic Process Automation
Jens K. Perret, Maya Heitkamp
Citations: 6 • 2021
Critical examination of academic marketing and service research’s philosophical foundation
Bård Tronvoll, Bo Edvardsson
Citations: 6 • 2023
Influencer Marketing on YouTube: A Qualitative Analysis With MAXQDA
Özlem KARAMAN
Citations: 5 • 2023
Is the Influencer I Follow Human or Robot? The Value of Computer-generated Imagery Influencers to Luxury Brands
Grace E. White, Lubna Nafees
Citations: 2 • 2022
Mimicking Technology in Creating and Optimising Marketing Value, Customer Experience, Retention and Loyalty
Kiran Vazirani, Sunanda Vincent Jaiwant
Citations: 2 • 2025