Ebru Kemer

Papers

Total Citations

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About

Dr. Ebru Kemer is a pioneering researcher at the intersection of artificial intelligence, robotics, and tourism marketing. Her work primarily explores how emerging technologies—particularly AI and service robots—are transforming customer experiences and operational strategies in the hospitality industry. Her most-cited paper, “Application of Artificial Intelligence and Robotics in Tourism and Hospitality Marketing” (2023, 6 citations), provides a foundational analysis of how rapid technological shifts are reshaping service delivery and marketing approaches in tourism. In her mixed-method study on service robots in hotel businesses (2023), she investigates employee perspectives in five-star hotels in Nevşehir, Turkey, offering critical insights into workforce readiness and acceptance of automation. Though early in her career, Dr. Kemer’s research is already gaining traction for its timely focus on digital transformation in tourism. Her work not only highlights the practical implications of AI and robotics for marketers and hotel managers but also addresses the human factors—such as employee attitudes—that determine successful technology adoption. Dr. Kemer’s contributions are especially valuable for students and researchers interested in the socio-technical dynamics of smart tourism.