Arun Aggarwal

Papers

Total Citations

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About

Arun Aggarwal is a forward-thinking researcher at the intersection of artificial intelligence and the hospitality, tourism, and service industries. His work primarily explores how emerging technologies—specifically robotics, artificial intelligence, and service automation (RAISA)—are reshaping customer experiences and operational models. In his highly cited 2024 chapter, "Revolutionizing Creative Tourism" (11 citations), Aggarwal provides a comprehensive review of AI literature in hospitality and tourism, identifying key themes, benefits, and drawbacks while charting future research directions. His follow-up work, "Innovating for Tomorrow" (5 citations), offers an intensive analysis of RAISA technologies, examining their assimilation and transformative impact on travel and tourism disciplines. Together, these contributions establish Aggarwal as a leading voice in understanding how contemporary technologies are breaking open new paradigms for customer service and operational efficiency. His research is essential reading for students and practitioners seeking to navigate the rapidly evolving landscape of smart tourism and automated hospitality.