Innovating for Tomorrow

Abstract

This chapter is an intensive insight into the assimilation and influences of robotics, artificial intelligence, and service automation (RAISA) technologies over travel, tourism, and hospitality disciplines. It can be considered a complete study of how contemporary technologies are breaking open new frontiers in customer care, efficacy, and business protocols. The chapter provides a balanced view by discussing both the benefits and challenges of implementing RAISA, including financial implications, labor dynamics, and customer engagement. It delves into case studies and real-world applications, highlighting the transformative role of RAISA in enhancing the guest experience and streamlining industry practices. It also explores the future direction of this technology with forecast scenarios and what is changing in the future. This makes it excellent material for practitioners in industry, scholars in hospitality management, and all other students who wish to know more about technology in hospitality.