Aric Rindfleisch

Papers

Total Citations

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About

Aric Rindfleisch is a leading scholar in marketing and innovation, whose research explores the intersection of technology, consumer behavior, and retail strategy. His work is particularly renowned for advancing understanding of how emerging technologies—such as robots and artificial intelligence—reshape the retail landscape. In his highly cited paper "Robots in retail: Rolling out the Whiz" (2022, 17 citations), Rindfleisch examines the deployment of service robots in physical stores, offering critical insights into consumer acceptance, operational efficiency, and the future of human-robot interaction in commerce. Beyond this, his broader contributions include pioneering studies on brand communities, product design, and the role of digital platforms in fostering innovation. With a career spanning decades, Rindfleisch has published extensively in top-tier journals and is recognized as a thought leader in marketing strategy. His work not only informs academic theory but also provides actionable guidance for retailers navigating the complexities of automation and customer engagement. For students and researchers, Rindfleisch’s research offers a compelling lens through which to understand the dynamic interplay between technology and consumer culture.