Anthony R. Pratkanis
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About
Anthony R. Pratkanis is a distinguished social psychologist renowned for his pioneering work in the fields of persuasion, propaganda, and social influence. His major contributions include developing the Elaboration Likelihood Model (ELM) of persuasion, which explains how people process persuasive messages through either central or peripheral routes, and co-authoring the influential book *Age of Propaganda: The Everyday Use and Abuse of Persuasion*. Pratkanis has also conducted groundbreaking research on the psychology of economic bubbles, groupthink, and the tactics of cults and fraudulent schemes. His work has been cited over 10,000 times, reflecting its profound impact on both academic psychology and practical applications in marketing, politics, and consumer protection. Notably, he has received multiple awards for his teaching and research, including the American Psychological Association’s Award for Distinguished Contributions to Psychology. His studies on the "sleeper effect" and the role of source credibility in persuasion remain foundational in understanding how attitudes change over time.
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