Vivek Vishnubhatla

Rashtrasant Tukadoji Maharaj Nagpur University

Papers

Total Citations

H-Index

About

Vivek Vishnubhatla’s research lies at the intersection of sustainable consumption, food systems, and the evolving paradigm of Society 5.0. His most-cited work, “Is Conscious Consumerism a Step Towards Society 5.0? A Review Paper” (2022), critically examines how the COVID-19 pandemic accelerated a shift toward mindful food choices, arguing that resource scarcity and global disruptions have made ethical consumption not just a trend but a necessity. By linking traditional organic farming practices with the digital and human-centric ideals of Society 5.0, Vishnubhatla provides a framework for understanding how consumer behavior can drive systemic change. Though his citation count is still growing—reflecting the emerging nature of his field—his work is gaining traction among scholars exploring post-pandemic sustainability. His contribution lies in bridging grassroots agricultural wisdom with futuristic societal models, offering a roadmap for policymakers and researchers alike. As conscious consumerism becomes a cornerstone of global sustainability discourse, Vishnubhatla’s insights are poised to shape how we think about food, ethics, and technology in the decades ahead.