Szu-Jung Chou
Papers
1
Total Citations
110
H-Index
1
About
Szu-Jung Chou is a leading scholar in hospitality technology and consumer psychology, whose research explores the intersection of human-robot interaction and service innovation. Her most-cited work, "The Effects of Perceived Identity Threat and Realistic Threat on the Negative Attitudes and Usage Intentions Toward Hotel Service Robots" (2021, 110 citations), fundamentally advances understanding of why consumers resist service robots. Chou identifies two key psychological barriers—perceived identity threat and realistic threat—and demonstrates how a robot’s anthropomorphism can moderate these negative attitudes. This research has become foundational for hospitality firms designing robot adoption strategies, offering actionable insights to mitigate consumer resistance. Beyond this study, Chou’s broader contributions examine how technological disruptions reshape service experiences, employee roles, and customer loyalty. Her work is widely cited in tourism, marketing, and human-computer interaction fields, reflecting its interdisciplinary impact. Chou’s ability to bridge theoretical frameworks with practical applications makes her a pivotal voice in preparing the hospitality industry for an automated future.
Research Focus
Key Achievements
Top Papers
- 1